As a small business owner, you will know how challenging it is to get your business noticed ahead of its competitors.
The internet is a crowded place with many companies vying to shout the loudest and capture the attention of your target audience.
This can make getting your business to stand out seem impossible.
So, what can you do to resolve this and ensure that your business gets the attention it deserves?
The answer to this question is to build your business’s online presence.
Ensuring you create a solid online presence for your business will help you to rise through the SERPs and get your business into a high-ranking position and noticed by your target audience.
Building your business’s online presence will not happen overnight; it is an ongoing process, and knowing where to start is crucial.
Working on optimizing your Google Business Profile is the best place to begin.
If you have not already claimed your Google My Business, now is the time to do so.
In this post, we will explain how to optimize your Google Business Profile and discuss the many benefits of doing so.
How to Optimize Your Google Business Profile
Your Google Business Profile is a valuable marketing tool that can provide many benefits for your business.
Your Google Profile should work alongside your business website to enhance your business’s online presence and visibility.
Once you have created your Google Business Profile, this information will appear on Google Maps and Google Search.
So it is in your interest to ensure that your profile is always up-to-date and features all the correct information.
The more you optimize your Google Business Profile, the more it will enhance your online presence and get your business noticed.
Here is how to optimize your business profile on Google:
Ensure Your Business Category is Accurate
Once you have claimed your profile, you will need to input your main business category.
Taking the time to choose the category that best describes your business is essential, as it will ensure it is listed in relevant searches.
Update Your Business Details Regularly
If your business has a store, office, or premises that customers can visit, adding this will ensure that your business shows up on Google Maps under the correct service area.
You will also need to check that your business’s contact details and your company’s current URL are up-to-date.
Your business’s opening hours are also displayed on your profile.
These need to be updated regularly to ensure they are accurate.
Otherwise, you run the risk of receiving poor reviews from unhappy customers.
The more complete your profile data is, the harder it will work for your business and the more it will help you to boost your online presence.
Keywords are essential to all your SEO efforts, and your Google Business Profile is no exception.
Ensuring that you incorporate relevant keywords in your business profile description and whenever you post local content is beneficial to your optimization efforts.
Respond to Customer Reviews
Online reviews are a trusted information source for many consumers, and 93% of consumers say that online reviews inform their purchase decisions.
So, ensuring you have lots of reviews is essential to boost your business.
Of course, reviews can be both good and bad. No one likes to see a negative review about their company.
But, responding to customer reviews is crucial in reputation management and protecting your business.
Responding to reviews builds trust and demonstrates that you value your customers and are committed to delivering the best service.
Adding photos enhances your profile and attracts the attention of potential customers.
According to Google: “Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.”
Why You Should Optimize Your Google Business Profile
Now that you have seen how to optimize your Google Business Profile, you may wonder whether it is worthwhile.
The answer is a resounding yes!
There are so many benefits that you can gain by optimizing your Google Business Profile.
Here are just some of the reasons why optimizing your business’s Google profile should be a priority:
Contributes to Local Search Success
Google My Business is especially beneficial for businesses that operate on a local level, as it contributes to local search success.
As your Google Business Profile is integrated with Google Maps, you will be able to create locally optimized content that enables you to target local audiences while increasing your presence.
Build Your Business’s Presence Across the Google Platform
As well as improving your local presence, optimizing your profile can also help build your presence across the Google platform.
This is pretty powerful, as Google has 92.2% of the worldwide search engine market share.
Your Google Business Profile will appear on Google search and on Google Maps.
Therefore, your business profile will help to contribute to your optimization efforts and help improve your website’s ranking.
Increase Your Business’s Visibility on Third-Party Platforms
Optimizing your Google Business Profile does not just help to improve your online presence across Google.
It ensures your business gets noticed on other platforms that use the Google Maps API.
This will help to boost your local SEO even further via location-based searches and app integration on other platforms.
It is Free
Not many things are free nowadays, especially when it comes to promoting your business.
In a world where marketers need to utilize paid-for advertising even more than ever before to reach their audience, a free tool such as Google My Business is extremely valuable.
Whether you are a seasoned entrepreneur, or a new business owner, committing to building your company’s online presence is essential for long-term success.
Google Business Profile plays a valuable role in your company’s online presence, so using it to your advantage is crucial.
Contact us today to discover how we can help to build your business’s online presence and enjoy all the benefits this brings.