If you want to grow your business, then you need to get it seen. Increasing visibility for your business online can not only help you connect with a wider number of people, but it could also help boost your sales too.
Search Engine Optimization, or SEO for short, is the process of making your website appear in higher search engine rankings. When someone searches for your business or a product related to your business via Google or another search engine, you want it to be one of the first results on the page. And that’s where SEO can help.
If you’re unfamiliar with SEO or unsure how it works, we’re here to help break it down for you. Take a look at our simple guide to SEO basics for your business.
What is SEO?
SEO is the process of improving your search engine rankings. Every business wants to be highly ranked on popular search engines like Google and Bing, so that anyone searching for something related to your business will find you.
There isn’t a ‘one and done’ solution for SEO. It’s an ongoing process that will need constant review and improvements to help your business hold onto its ranking.
How can SEO help your business?
The internet is full of competition for your business. To help your business stand out, you need to make it more visible. One of the great things about SEO is that it can significantly improve your organic traffic – the website visits you don’t pay for. Advertising can be an expensive cost, especially for small businesses, making a robust SEO strategy a worthwhile investment to help your business grow.
SEO basics – what can you do to improve your SEO?
There are many ways you can improve your business’s SEO. While some people believe it’s about stuffing keywords across your web pages, this tactic won’t bring you results.
To help ensure SEO success, you need to think about the user journey for your website. Your website should lead people to what they want, and when it does that effectively, search engines will reward you for it. Some of the ways you can improve your website’s SEO include:
- Get to know what people are searching for. Your keyword research will help you improve your content, and ensure it’s tailored toward your target market.
- Focus on content that provides value to your visitors. Content that is well-written is one of the things that every website needs to succeed. Writing engaging and informative content with carefully selected keywords will help improve your rankings, while also making your website more appealing to visitors.
- Use link building services to help you increase your authority rating. This can be achieved through blog posts and other content that refers back to your website from other websites.
- Improve your technical SEO to help search engines to better identify your website, so that your content is recorded correctly.
Successful SEO will incorporate most of the tools listed above to help you improve your rankings. Even if you haven’t given consideration to SEO in the past, you can work on improving and amending your current website’s content to boost its SEO.
How much does SEO cost?
SEO is a low-cost solution to help you improve your website rankings. You could take charge of your SEO yourself, which would cost nothing, but for a small business or one that lacks the expertise, you could find you don’t get the results you want.
However, there are agencies that can help you with your SEO needs. As SEO experts, they will know how to transform your website to help it succeed. They provide a range of services that include SEO assessments, SEO improvement and ongoing assessment and analytics to examine the impact SEO has had on your conversions.
The cost of SEO will vary according to the service you choose. Monthly packages fall in a wide range of cost starting at about $500, while a more aggressive and well-rounded package could cost up to $10,000 per month—it all depends on the desired outcomes and the level of competition.
Hiring SEO experts to help improve your SEO
Hiring SEO experts can help your small business thrive. Bringing their knowledge and expertise to help you make big improvements to your website, SEO is an investment worth making. What you spend on SEO will lead to long-term results that will bring in consistent leads as opposed to pay-per-click ads that will stop when you decide to stop paying for them. With an SEO agency working on your behalf, you can focus on running your business and delivering the best services to your customers or clients.
Want to learn more about SEO and what it can do for you? Contact Mōs Web Design today and we’ll be more than happy to discuss your requirements.